Here is some of our best work
![]()
Wendy’s
Wendy’s needed a dedicated Street Team to rise with the early morning commuters in the middle of winter in Manhattan in order to promote their new coffee… GC Street Teams woke up to help them smell the coffee!
EVENT:
Wendy’s Redhead Roasters Street Team Sampling
LOCATION:
Manhattan, NY
OBJECTIVE:
To promote awareness of Wendy’s new coffee through a four-week sampling outside of Wendy’s locations all over Manhattan during the hours of morning commute.
STAFFING NEEDS:
- Reliable, hard-working Street Teams
- Must be able to work long shifts outdoors during winter
- Must be early-risers
- 20-30 years old, attractive, fit, and clean-cut reps
RESULTS:
Thousands of samples distributed to the client’s key demographic all over Manhattan, increased brand and product awareness, and a spring in the step of the lucky commuters who sipped on free coffee that morning.
DOWNLOAD:
![]()
Glee Tour
The Glee tour needed young and enthusiastic staff to run games and engage the crowd during the nationwide cast tour! Bubbly GC reps were thrilled to help out!
EVENT:
The Nationwide Glee Tour
LOCATIONS:
California, Connecticut, D.C., Illinois, Indiana, Massachusetts, Michigan, Minnesota, Nevada, New Jersey, New York, Ohio, and Pennsylvania,
OBJECTIVES:
To maintain the general atmosphere of excitement outside the concert area and facilitate smooth attendee interaction with onsite games and technology.
STAFFING NEEDS:
- Tech-savvy young reps
- Attractive and bubbly personalities
- Excellent crowd management and conversational skills
RESULTS:
Attendees outside the concert area were consistently engaged by a number of activities and games and plenty of bright conversation.
DOWNLOAD:
![]()
H&R Block
H&R Block needed a mobile street team to travel to high traffic locations all over the East Coast to engage with individuals about their upcoming tax season… count GC in!
EVENT:
H&R Block Mobile Street Team
LOCATIONS:
Connecticut, Maryland, Massachusetts, New Jersey, New York, and Pennsylvania
OBJECTIVE:
To engage with individuals and convert them into customers for the upcoming tax season by stopping at various high traffic and distributing fliers, information, and H&R Block collateral.
STAFFING NEEDS:
- Friendly and outgoing street team
- Bilingual brand ambassadors
RESULTS:
Thousands of promotional units distributed all along the East Coast and massive brand exposure to target demographic.
DOWNLOAD:
![]()
Samsung Summer Krush Tour
Samsung needed reliable and tech savvy Brand Ambassadors to help them execute their summer music tour.
EVENT:
Samsung Summer Krush Tour
LOCATIONS:
California, Florida, Georgia, Illinois, New York, Tennessee, Texas, Washington
OBJECTIVES:
Distribute branded materials and brand messaging, answer attendee questions, and collect data.
STAFFING NEEDS:
- Friendly, cute, fit, and outgoing young women
- Reliable and thorough workers
RESULTS:
Reps successfully distributed thousands of promotional units and engaged effectively with attendees about new Samsung products.
DOWNLOAD:
![]()
Megatouch
Megatouch needed friendly and responsible brand ambassadors to distribute branded material and merchandise and encourage patrons to create accounts and play on the Megatouch machines… and they had fun doing it!
EVENT:
Megatouch In-Bar Demo
LOCATIONS:
Iowa, Maryland, Minnesota, Philadelphia, and Texas.
OBJECTIVE:
To create a groundswell of new fans of this casual, coin-operated, touchscreen counter-top video arcade game series.
STAFFING NEEDS:
- Male and female reps
- Ages 21 and up
- Previous bar promotion experience
RESULTS:
Thousands of branded promotional units distributed, hundreds of new account signups, and many nights of fun promotions to cultivate a festive brand image.
DOWNLOAD:
![]()
Party Pong
Party Pong needed party hosts to set the atmosphere and energize the crowd for one of their big tournaments!
EVENT:
Playboy Beer Pong Party Girls
LOCATION:
Los Angeles, CA
OBJECTIVE:
To establish an exciting atmosphere for tournament competitors.
STAFFING NEEDS:
- Very attractive young women
- Outgoing, friendly, and excellent conversationalists
RESULTS:
Girls posed for many photos with many attendees and engaged the crowd all night long. The tournament was a great success with an enthusiastic atmosphere created by the party girls.
DOWNLOAD:
![]()
McDonald’s
McDonalds needed reliable van teams to get mobile and spread news of their delicious and healthy new breakfast options!
EVENT:
McDonald’s Breakfast Tour
LOCATIONS:
Connecticut and New York
OBJECTIVE:
To spread awareness of certain new breakfast products and establish a great brand image.
STAFFING NEEDS:
- Energetic and reliable reps
- Plenty of driving experience
- Able to converse easily with people of all ages
RESULTS:
Thousands of flyers and samples distributed to target demographic.
DOWNLOAD:
![]()
Sparkling Ice
Sparkling Ice needed reliable outgoing and friendly reps to market free samples of their drink.
EVENT:
Sparkling Ice Sampling Events
LOCATIONS:
California, Colorado, Florida, Illinois, Michigan, New Hampshire, New York, Oregon, Pennsylvania, Utah, Vermont, Wyoming
OBJECTIVE:
To spread brand awareness and distribute samples of product to tournament attendees.
STAFFING NEEDS:
- Responsible reps with their own transportation
- Very outgoing demeanor and great interpersonal manner
- Good crowd management skills
RESULTS:
Product awareness established at large venues–experienced reps were able to handle consistently high density traffic and distribute samples.
DOWNLOAD:
![]()
New York Rangers
The Rangers finally made it back to the playoffs. GC Marketing helped to make sure everyone in Manhattan was ready to support them.
EVENT:
NHL New York Rangers Playoff Games Promotion
LOCATIONS:
New York, NY
OBJECTIVE:
To promote New York rangers playoff games by raising an awareness and exciting New Yorkers about the Rangers’ participation in upcoming NHL playoff games.
STAFFING NEEDS:
- 120 total staff.
- 10 attractive males and 10 attractive females to distribute free Rangers merchandise at four different NYC locations.
- 100 Rangers fans to ride a double-decker bus and give away Rangers paraphernalia to crowds throughout NYC.
RESULTS:
Rangers advanced to second round of NHL playoffs. Increased tickets and merchandise sales by raising fans’ awareness of Rangers’ success and generating excitement about team performance.
Greater support for team, as reflected by increases in game attendance and magnitude of TV audience.
DOWNLOAD:
![]()
Reebok
Rebook needed a flash mob to take over Times Square and promote its Get Fit campaign—GC delivered!
EVENT:
Reebok Get Fit Promotion
LOCATIONS:
Times Square, New York, NY
OBJECTIVE:
To create a spectacle event encouraging onlookers to strive for exceptional physical health and fitness and to purchase Reebok athletic attire.
STAFFING NEEDS:
- 90 total staff
- Provide energetic and athletic individuals to model Reebok sportswear.
RESULTS:
Greater enthusiasm for brand through increased media attention and product exposure following massive spectacle event.
DOWNLOAD:
![]()
DIRECTV
Gentlemen, start your engines! DIRECTV needed NASCAR fans to learn about HotPass program availability at 15 tracks throughout the NASCAR circuit. GC provided premium NASCAR staffing.
EVENT:
DIRECTV/NASCAR Exclusive Hot Pass Program Promotion
LOCATIONS:
- Daytona 500—Daytona, FL
- Autoclub 500—Fontana, CA
- Kobalt Tools 500—Atlanta Motor Speedway—Hampton, GA
- Samsung Mobile 500—Texas Motor Speedway—Dallas, TX
- Aaron’s 499—Talladega Superspeedway—Talladega, AL
- Southern 500—Darlington Raceway—Darlington, SC
- Autism Speaks 400—Dover International Speedway—Dover, DE
- Coca-Cola 600—Charlotte Motor Speedway—Charlotte, NC
- Lifelock 400—Chicagoland Speedway—Chicago, IL
- Brickyard 400—Indianapolis Motor Speedway—Indianapolis, IN
- Richmond International Raceway—Richmond, VA
- Price Chopper 400—Kansas Speedway—Kansas City, KS
- Kobalt Tools 500—Phoenix International Raceway—Avondale, AZ
- Homestead-Miami Speedway—Homestead, FL
OBJECTIVE:
To generate awareness and excitement about DIRECTV’s NASCAR Hot Pass Program through prize giveaways and the provision of program information to spectators at NASCAR races.
STAFFING NEEDS:
- 10-15 total staff per location.
- Provide very outgoing, attractive, enthusiastic and knowledgeable female brand ambassadors, aged 18-26, to supervise prize giveaway and greet spectators and executives at VIP Hospitality Tent.
RESULTS:
Brought increased publicity to the DIRECTV Hot Pass program and generated enthusiasm for service among NASCAR fans, the core consumer group for this DirectTV package.
DOWNLOAD:
![]()
L’Oreal
110 focused sales specialists pushing L’Oreal product at department stores across the Northeast corridor and answering consumer product questions.
EVENT:
Vichy Normaderm Solution Yearlong Promotional Campaign
LOCATIONS:
New York | New Jersey | Connecticut | Massachusetts | Rhode Island | Pennsylvania
OBJECTIVE:
To expose consumers to new product line by assembling teams of attractive and well-spoken female brand specialists to distribute product samples, perform product demonstrations, and interact with customers in retail establishments across the Northeast.
STAFFING NEEDS:
- 100 total staff
- Provide knowledgeable and personable female brand ambassadors in retail stores across six north-eastern states for one full year.
RESULTS:
Increased sales and brand exposure. Greater publicity and consumer enthusiasm for new product line through product demonstrations and distribution of free samples.
DOWNLOAD:
![]()
Lumene
Massive three-day campaign in Boston, New York and Philadelphia using more than 225 staffers and distributing 1.5 million samples—every worker supplied through GC Marketing.
EVENT:
Orange Carpet Premiere and Product Sampling Event
LOCATIONS:
New York, NY | Boston, MA | Philadelphia, PA
OBJECTIVE:
To promote products from the Lumene collection, a new Norwegian health and beauty line sold by CVS/pharmacy.
STAFFING NEEDS
- 225 total staff
- 1 day of Orange Carpet Premiere
- 15 models and 2 paparazzi per city
- 6 mobile managers per city to assist, oversee, and drive models to 6 Orange Carpet locations within each city.
- 3 days of product sample distribution at CVS/pharmacy stores
- 48 brand ambassadors per city for in-store sample distribution and product promotion.
- 1 market manager per city to oversee entire event.
RESULTS
500,000 samples distributed per market (1.5 million total)
Generated publicity and excitement for new product line in multiple major geographic regions.
DOWNLOAD:
![]()
Full Throttle
Promoting and sampling energy drinks throughout one of racing’s most exciting tours—the NHRA Circuit—required five attractive and personable brand ambassadors at 30 different tracks.
EVENT:
2009 Sponsorship of NHRA Full Throttle Drag Race Tour
LOCATIONS:
Pomona, California; Phoenix, Arizona; Gainesville, Florida; Houston, Texas; Las Vegas, Nevada; Atlanta, Georgia; Madison, Illinois; Bristol, Tennessee; Topeka, Kansas; Chicago, Illinois; Englishtown, New Jersey; Norwalk, Ohio; Denver, Colorado; Seattle, Washington; Sonoma, California; Brainerd, Minnesota; Reading, Pennsylvania; Indianapolis, Indiana; Concord, North Carolina; Dallas, Texas; Memphis, Tennessee; Richmond, Virginia; Las Vegas, Nevada; Pomona, California.
OBJECTIVE:
To sample and brand message Full Throttle Energy Drink at the NHRA Drag Race Events. NHRA is the world’s largest auto racing organization. This event targeted the key consumers for Full throttle Energy drinks. Target audience—males from 21-35.
STAFFING NEEDS:
Each of the above referenced locations required 4 female brand ambassadors and one male setup assistant. The hired reps were attractive, energetic, professional and outgoing, ranging in age from 21 to 28. Brand Ambassadors distributed samples of energy drink and key brand information; all while bringing attention over to the client’s foot print.
RESULTS:
Sampling efforts brought additional attention toThrottle within the 5 top energy drinks consumed in 2009.
DOWNLOAD:
![]()
Hewlett and Packard
HP launched a new TouchSmart PC in time for the holiday shopping season. GC provided exceptional promotional specialists to work a three week program with less than two weeks notice.
EVENT:
2008 HP-BestBuy TouchSmart Holiday Promotion
LOCATIONS:
Oklahoma City, Minneapolis, Phoenix, San Antonio, Los Angeles
- Three to Four BestBuy Locations per market
- One pop-up store per market
OBJECTIVE:
To generate awareness, excitement and interest in HP’s new TouchSmart series computers at BestBuy locations in the above listed markets. The program executed during the busy December holiday shopping season across eight days per location. Brand Ambassadors set up display areas within the BestBuy stores or pop-up stores, distributed product information and encouraged consumers to try out the PCs at the BestBuy locations. Some Brand Ambassadors also received deliveries of TouchSmart demo computers to set-up at display areas.
STAFFING NEEDS:
Each market had four to five activation locations executing each day, and each location required one to two Brand Ambassadors. Additionally, two off-site backup staff were scheduled within each market each day. In total, more than 250 individual shift slots were booked and filled on the program with qualified staff.
Entire program was staffed with approximately one week’s lead time as client requirements and specific locations kept changing. BA’s provided attentive, outgoing, professional assistance in set-up, execution, and breakdown of each event. Staff were directly shipped promotional materials and brought them to execution locations.
RESULTS:
HP had highly visible TouchSmart display area footprint in 20 BestBuys across the country plus several pop-up stores providing a fully engaging, interactive experience for consumers. GC Marketing maintained a supreme level of staffing throughout the week long promotion, and assisted event marketing firm with logistics coordination and planning.
DOWNLOAD:
![]()
Reclast
22 weeks, 20 cities, over 240 activations and more than 1400 shift slots to book—GC knocked this nationwide tour out of the park.
EVENT:
2008 My Time, My Story Reclast (Novartis) Promotion—a 22 week tour!
LOCATIONS:
Atlanta, Georgia; Tampa, Florida; Miami, Florida, Greensboro, North Carolina; Boston, Massachusetts; Cleveland, Ohio; New York, New York; Philadelphia, Pennsylvania; Chicago, Illinois; Louisville, Kentucky; Kansas City, Kansas; Las Vegas, Nevada; Phoenix, Arizona; Houston/Austin, Texas; Dallas, Texas; Indianapolis, Indiana; St. Louis, Missouri; San Francisco, California; Los Angeles, California; Madison/Milwaukee, Wisconsin.
Each market had 9-12 individual activations within a five to six day period. Each activation required unload, full setup, full breakdown and reload.
OBJECTIVE:
To generate awareness, excitement and interest in Novartis’ new post-menopausal osteoporosis prescription-only drug, Reclast, a once-a -year treatment. The program was a series of hour long presentations over the course of a week with award winning inspirational speakers and registered nurses. Through motivational storytelling and question-and-answer segments, attendees learned not only about the product, but about themselves. They were given tote bags with Reclast paraphernalia and encouraged to record and take home their own story at the Reclast My Time, My Story video kiosk.
STAFFING NEEDS:
Each activation required a tour manager and assistant tour manager, four female brand ambassadors and one male load-in brand ambassador. In addition, nurses were scheduled by GC Marketing to speak at each event, and all travel arrangements were made by GCMS.
BA’s provided attentive, outgoing, professional assistance in set-up, execution, and breakdown of each event. Staff was also required to act as interviewers and assist attendees in operating the video kiosks, as well as distribute Reclast tote bags and represent Reclast as brand liaisons.
RESULTS:
More than 1,000 seniors in each market participated in events and several hundred video stories were captured. GC Marketing maintained a supreme level of staffing throughout the 22 week tour, not only promoting and advertising Reclast as a premiere brand, but also giving exceptional support to the tour managers and local market executives.
DOWNLOAD:
![]()
Maxim
An Anheuser-Busch tour hitting 25 cities across the US requiring top-notch Talent to greet guests and get the party started—look no further than GC Marketing.
EVENT:
Bud Light-Maxim Magazine Hook-up Fest
LOCATIONS:
26 cities across the United States
Denver, CO | Denton, TX | Austin, TX | Tuscon, AZ | Las Vegas, NV | San Diego, CA | Los Angeles, CA | Seattle, WA | Sacremento, CA | San Antonio, TX | Houston, TX | Minneapolis, MN | Grand Rapids, MI | Buffalo, NY | Pittsburgh, PA | Dewey Beach, DE | Raleigh/Durham/Chapel Hill, NC | Atlanta, GA | Baton Rouge, LA | Louisville, KY | Hartford/New Haven, CT | Syracuse/Rochester/Elmira, NY | Philadelphia, PA | Tallahassee, FL | Orlando, FL | Tampa, FL
OBJECTIVE:
To Promote Maxim magazine to a target audience of men and women between the ages of 21 and 35 ensuring that event guests are engaged by extremely good-looking, entertaining, and outgoing women.
STAFFING NEEDS:
Provide very attractive, extroverted hostesses and dancers for castings and events in each location.
DOWNLOAD:
![]()
ADHD Awareness
This nationwide tour required GC brand ambassadors to ask some tough questions of consumers to help identify ADHD—a tough job, but one well worth it.
EVENT:
ADHD 8-week Fair Tour
LOCATIONS:
Albuquerque NM, Dallas TX, Phoenix AZ and St. Petersburg FL.
OBJECTIVE:
Several representatives were staffed per ADHD information booth. They informed passerbys at the fair about ADHD, symptoms, diagnosis, and possible treatment options. In addition, they encouraged attendees to visit the professional screening areas located on the fair grounds.
The objective was to increase awareness about Attention-Deficit Hyperactivity Disorder, to promote positive mental health to fair visitors and to increase easy, simple and fast diagnosis opportunities directly on site.
STAFFING NEEDS:
- 40 total staff
- Each representative had to be outgoing, professional and persistent in order to successfully approach and inform fair attendees.
- Reps were knowledgeable and personable representatives to encourage patrons to visit professional screening areas located on fair grounds.
All representatives underwent a thorough training prior to the event to ensure they were knowledgeable about the disorder and were able to provide the necessary information.
RESULTS:
The tour increased visibility of the disorder in the casual setting of fairs. The tour succeeded in raising awareness, increasing knowledge and understanding of the condition and educating the general public about possible treatment options. In addition, the presence of on-site screening centers allowed for easy access to fast diagnosis and immediate guidance on treatment.
DOWNLOAD:
![]()
Gold Peak
Reaching out to more than 50,000 consumers at festivals with a summer-long tour—that’s how Gold Peak used GC staff to increase brand awareness and get samples into consumers’ hands.
EVENT:
Gold Peak Iced Tea Sampling Tour
LOCATIONS:
Large-scale festivals in Chicago IL, Pittsburgh PA, Cincinnati OH, Marietta GA, Baltimore MD, and Miami FL.
OBJECTIVE:
Gold Peak hosted a nationwide Gold Peak iced tea sampling tour. Samples of different flavors of iced tea were distributed and promoted by Brand Ambassadors. The objective was to promote the Gold Peak iced tea brand, increase brand visibility at high consumer traffic location, spread information about the product and create a general vibe of excitement around the product.
STAFFING NEEDS:
- 4 Outgoing and Reliable Brand Ambassadors for each location
- Had to communicate key brand messaging points
- 2-4 days per location
RESULTS:
GC Marketing Services maintained a supreme level of staffing and quality at all event locations throughout the promotion, as noted in client feedback. Gold Peak iced tea successfully increased brand visibility and excitement for the product, as measured in local area sales spike.
DOWNLOAD:
![]()
Guitar Hero
Everyone wants to be a rock star. More than 100 GC staffers covered the Nintendo DS launch in the NY-metro area.
EVENT:
Activision Guitar Hero
LOCATIONS:
Toys”R” Us Retail Locations throughout NY and NJ- 37 Locations
OBJECTIVE:
Toys “R” Us hosted a national “First to Play” event for the hand held Guitar Hero Nintendo DS game. Brand Ambassadors worked as “Roadies” and demonstrated the game to consumers while enticing the consumer to be the “first to Play” the Guitar Hero DS game. Interested consumers were then informed about pre-selling options.
STAFFING NEEDS:
- Each location required several Brand Ambassadors (up to three) and 1 Onsite Backup to execute in-store brand messaging and product demos.
- Flagship Times Square NYC Toys R US required 10 Brand Ambassadors for additional street team and in-store activations.
- All locations executed on the same date at the same time.
- In total, approximately 85 individual shift slots were booked and filled on the program with qualified staff.
Entire program booked with approximately three week’s lead time. Staff was directly shipped promotional materials and brought them to execution locations. They were required to complete online training, fulfill on-site ComData Card Swipes and to complete online post event recap reporting. Staff also return shipped materials after program ended.
RESULTS:
Approximately 98% successful execution across all locations of the program. Personable, well-trained staff provided interactive experience for consumers and increased hype for presales of new Handheld Guitar Hero Product. GC Marketing maintained a supreme level of staffing throughout the weekend long promotion and provided on-call support as needed. GC also followed up with all staff regarding post-event summary reports and return shipments.
DOWNLOAD:
![]()
System Pavers
GC staffers captured thousands of leads at home improvement trade shows over the past three years.
EVENT:
System Pavers Trade Show
LOCATION:
Home Improvement and Remodeling tradeshows in over 15 different cities across the nation/in San Jose CA, Del Mar CA, Santa Rosa CA, Pleasanton CA, Auburn CA, San Francisco CA, Concord CA, Santa Clara CA, Sacramento CA, San Mateo CA, Napa CA, San Rafael CA, Germantown MD, Long Land, Uniondale NY and Tacoma WA.
OBJECTIVE:
System Pavers attended a variety of trade shows across the nation to promote their brand and services. Tradeshow representatives approached tradeshow visitors, informed them about System Paver’s services and noted contact information of each interested tradeshow visitor for future contact. The objective was to promote System Pavers and its services to potential clients, to be present at large tradeshow events and to increase leads of potential customers for post-event sales follow-up.
STAFFING NEEDS:
- Each location required one to two outgoing, confident Tradeshow representatives with previous sales or tradeshow experience to approach tradeshow attendees, inform them about System Pavers and its services, and to note their contact information for post-event sales follow-up.
- All tradeshow representatives also underwent a training prior to the event.
- Reps capture leads and submitted the client lead sheet back to System Pavers after the event.
- The tradeshow events lasted from two to four days, depending on location.
RESULTS:
- System Pavers increased presence and successfully represented its brand nationwide at large scale events.
- System Pavers successfully obtained new client leads for potential future business transactions.
DOWNLOAD:
![]()
Tassimo
When you have a wonderful product, you just need consumers to see it in action. GC brand ambassadors performed product demos during this five week program in dozens of locations throughout the country.
EVENT:
Tassimo In-stores Sales Promotion
LOCATIONS:
Over 20 different houseware and department stores in New York and New Jersey
OBJECTIVES:
Tassimo launched a series of in-store sales promotions during the holiday season in December and several weeks before mother’s day. Highly qualified sales representatives set up an in-store sales kiosk, distributed coffee samples and performed Tassimo coffee maker demonstrations. The objective was to promote the Tassimo brand during busy gift shopping periods, to create a buzz about the coffee maker and to increase sales of the Tassimo products on display.
STAFFING NEEDS:
- One extremely reliable, energetic, articulate and approachable Sales Representative with previous experience in sales, food sampling and promotions was staffed for each location.
- Each Sales Representative underwent a rigorous selection process of pre-selection, interview questions, client selection and phone interview.
- Each staff member also attended a mandatory online training and in-market training prior to the event.
Staff were responsible for receiving the material from the client, for setting up a kiosk with several Tassimo products at the store, for operating the coffee maker, for distributing coffee samples and for providing high-quality and highly detailed brand messaging points and product information. Each sales representative worked to fulfill several specified sales goals and was required to fill out daily logistics and post-event reports. After the event, each sales representative was responsible for shipping all the material back to the client.
RESULTS:
The sales kiosk and sales representatives spiked interest of store visitors and created a very positive attitude towards the product. The in-store demonstrations drew attention to the product in a very consumer interactive format and greatly increased brand visibility and enthusiasm of consumers. Tassimo observed an increase in on-site sales of several Tassimo products on display.
DOWNLOAD:
![]()
Verizon
Increasing wireless activations among NASCAR fans was key for growth—enter GC’s BA/Drivers that worked at 20 different race tracks during the NASCAR season.
EVENT:
Verizon Smart Car NASCAR Drivers
LOCATIONS:
NASCAR and Indy 500 races across the nation. Locations Elmira NY, Jackson MI, Alpharetta GA, Dover DE, Fontana CA, Long Beach CA, Las Vegas NV, Fort Worth TX, Homestead FL, Avondale AZ, Charlotte NC, Indianapolis IN, and Joliet IL.
OBJECTIVES:
At these cross-promotional events, Verizon provided twelve Smart Cars and Verizon cell phone displays to high-traffic NASCAR and Indianapolis 500 track locations. Twelve Brand Ambassadors were hired to drive the Verizon Smart Cars and assigned additional specific job responsibilities and tasks, which included: driving the Smart Car around in a high traffic area close to the race location; executing in-store demos at nearby Verizon store locations; and promoting the phone displays at the exhibit booth of Verizon. The objective was to promote the Verizon brand and its products in a unique and energetic fashion, drive sales at local area Verizon stores, and create a buzz about both Verizon and Smart Car.
STAFFING NEEDS:
- 12 Energetic Brand Ambassador/Drivers per execution
- Each with spotless driving record
- Two On-site Backups per day
- All twelve Brand Ambassadors as well as the two back-ups attended a two hour training the day before the event and the promotional event lasted three days.
RESULTS:
Verizon and Smart Car increased visibility in the local area as well as for the 200,000 people attending the races. Verizon also increased traffic at their local stores and promoted their services successfully and in an energetic, unique manner.
DOWNLOAD:
![]()
Morgan Stanley
Morgan Stanley needed energetic and attentive reps to help facilitate corporate events all over the US.
EVENT:
Microphone Runners
LOCATIONS:
California, Florida, Massachusetts, and New York
OBJECTIVE:
To keep the client’s corporate events running smoothly by quickly and seamlessly handing microphones to attendees when they needed to address those assembled.
STAFFING NEEDS:
- Professional, clean-cut, and reliable reps
- Must be able to comfortably work on feet for long periods of time
- Must be alert and attentive
RESULTS:
GC Microphone Runners were a seamless and subtle addition to the client’s corporate events.
DOWNLOAD:
